Enrich Salons

01 — 02

We never set out to become salon entrepreneurs. Initially we got into the business to help a friend. Because we were from outside the beauty world, ‘out-of-the-box thinking’ came easily and we could introduce innovation and discipline from other domains, which became key to our successful growth strategy.
Vikram Bhatt
Co-founder, Enrich Salons

Mutual respect between teams is one of our founding principles. The floor team and founder team have distinct skill sets. The technicians have hands-on beauty and styling experience. We know how to grow a business. Each respects — and can learn from the other.
Rohit Dedhia
Co-founder, Enrich Salons

Sector:
Consumer
Founded:
1997
Founders:
- Vikram Bhatt
- Rohit Dedhia

Enrich is one of the largest unisex salon chain of India with over 85 outlets across six cities. The company trains its own salon professionals through Enrich Academy, establishing uniform standards across all its locations to drive a superior customer experience. Enrich also sells its own line of hair care and beauty products and provide at-home beauty services.

Focus areas:

Retail
Consumer

Enrich Salons

Partnerships

Buyout Investment:
2018
Growth Equity Investment:
2019 - 2020