“Middle- and lower-income Indians don’t want more options, but more value for their money.“
In 2014, Sourjyendu and his childhood friend, Vineet Rao, revisited their long-time dream of launching a business together. Sourjyendu saw how much money companies lost on advertising and sales for daily essential products, while everyday shoppers faced inflation rising faster than their incomes. In 2018, they left their corporate jobs, landing in Jaipur to perform research for their social e-commerce concept.
Four months later, they launched the messaging app-focused DealShare to pool manufacturing capacity for a select range of core goods, bring it closer to consumers, and pass on the savings. With its recent valuation of over $1.7 billion, DealShare has attained unicorn status and Sourjyendu’s new goal is to “create the biggest e-commerce story in the country.
He lives in Bengaluru with his wife and two children.